Welcome to JO & JOE

The JO & JOE brand was created in 2016 by Lindsay and Emma (Mother and Daughter) who had been designing footwear for many years but had never put an identifiable name to their work. Given the rise in popularity for online shopping and the desire for brands, they acknowledged the need for their footwear to be instantly recognisable and hence the launch of JO & JOE.

We interpret the latest trends and select styles that have longevity, to bring you wearable fashion at affordable prices. At JO & JOE, we work hard each season to bring variety and creativity.

You'll probably know us best for our lady’s tassel leather moccasin, which comes in an amazing selection of stunning colours. Dressed up or down, it is smart, chic, and timeless. We also take credit for our amazing range of slippers, many of which are sold in gorgeous gift boxes.

JO & JOE is proud to supply several familiar high street stores, nationwide garden centres, independent retail outlets coast to coast and online distributors. All of this is managed from our office and warehouse in the Rossendale Valley in Lancashire.

Whether you’re buying JO & JOE footwear for yourself or as a gift, you can be assured that the style and quality you receive will be nothing short of superb - one pair will never be enough.

We consciously look at ways to help reduce the impact we have on the planet. Minimising our plastic usage is a great start so wherever possible we use recyclable cardboard kraft boxes, all stamped with our iconic fox logo.

Achieved by a mother and daughter who were determined to design footwear that they could be proud of – JO & JOE