Your leather loafers aren’t just shoes — they’re an everyday essential with a touch of quiet luxury. At JO&JOE, we believe that timeless style deserves timeless care. Whether you wear your loafers to brunch, to work, or for that leisurely Sunday stroll, a little love goes a long way in keeping them soft, polished, and ready for every step.
1. Keep Them Clean - Gently Does It
After each wear, give your loafers a quick wipe with a soft, dry cloth to remove dust or surface dirt. For deeper cleaning, use a damp (not wet!) cloth or a leather-friendly cleaner. Avoid soaking the leather — water can cause it to stiffen or spot.
Pro tip: Always test your cleaner on a discreet area first — even the most premium leather likes a gentle introduction.
2. Nourish the Leather
Leather is a natural material — it needs hydration just like your skin. Every few weeks, apply a small amount of leather conditioner using a soft cloth. Massage it in circular motions and let it absorb overnight. This keeps the leather supple and helps maintain that buttery texture that makes JO&JOE loafers so comfortable.
3. Protect Against the Elements
If you’re stepping out on a rainy day (we’ve all been there), a light mist of leather protector spray can make all the difference. It creates a breathable barrier that resists water and everyday stains — keeping your loafers looking fresh in every forecast.
4. Store Smartly
When you’re not wearing them, let your loafers rest properly. Use a shoe tree or stuff them with tissue to maintain their shape. Store them somewhere cool and dry — and always out of direct sunlight to prevent the leather from fading.
5. Give the Soles Some TLC
Our loafers are designed for comfort, but even the most durable soles benefit from a little attention. If you notice any wear, take them to a cobbler early. A quick sole repair can extend their life by seasons — not just weeks.
A Final Word from JO&JOE
Caring for your loafers isn’t a chore — it’s part of the ritual of owning something made to last. With a few easy habits, your JO&JOE leather loafers will stay as soft, stylish, and timeless as the day you fell in love with them.
Step in style. Care with love.
JO&JOE
