Founded in 2016 by mother-and-daughter duo Lindsay and Emma, Jo & Joe was born from years of footwear design experience and a shared passion for creating shoes people truly love to wear. After designing behind the scenes for many years, they recognised the growing demand for identifiable brands in online shopping and set out to create one of their own. The result? Jo & Joe – a name that stands for style, quality and timeless wearability.
At Jo & Joe, we take inspiration from the latest trends while choosing styles with real longevity – delivering fashion that’s not only stylish, but wearable season after season. Each collection is designed to bring variety, creativity, and comfort, all at prices that feel accessible.
You may know us best for our iconic leather tassel moccasin – a classic that comes in a rainbow of colours and has become a smart, chic staple for thousands of women. Or perhaps from our cosy slipper collections, many of which arrive in beautifully presented gift boxes, making them the perfect treat or thoughtful gift.
Today, Jo & Joe can be found nationwide – from well-known high street stores and garden centres to independent boutiques and online retailers – all managed from our office and warehouse in the heart of the Rossendale Valley, Lancashire.
We are proud to be a brand that people return to time and time again. One pair is never enough.
And because the future matters as much as the present, we’re committed to reducing our impact on the planet. We’ve already cut down on plastics and introduced recyclable kraft boxes stamped with our beloved fox logo – small steps that we know make a big difference.
Jo & Joe is the story of two women determined to design footwear they could be proud of – and shoes you’ll be proud to wear.
